Just two manufacturers make up the top five smartphone models in the United Kingdom (UK), with Apple iPhones accounting for almost 40 percent of the market. As April 2024, the iPhone 15 Pro Max was the most popular model in the UK, accounting for over 20 percent of sales.
Share of leading smartphone models sold in the United Kingdom (UK) from January 2020 to April 2024, by model
Characteristic
Apple iPhone 13
Apple iPhone 13 Pro
Apple iPhone 13 Pro Max
Samsung Galaxy A12
Apple iPhone 13 Mini
Apple iPhone 11
Samsung Galaxy A32 5G
Apple iPhone SE 2020
Apple iPhone 12
Apple iPhone 7
Apple iPhone 12 Pro Max
Samsung Galaxy s20 Plus 5G
Apple iPhone 11 Pro
Samsung Galaxy A10
Samsung Galaxy A21s
Samsung Galaxy A71
Huawei Y6 2019
Apple iPhone XR
Apple iPhone 11 Pro Max
Apple iPhone 12 Pro
Apple iPhone 14 Pro Max
Apple iPhone 14 Pro
Apple iPhone 14
Samsung Galaxy A13
Samsung Galaxy A04s
Samsung Galaxy A14 5G
Samsung Galaxy A14
Samsung Galaxy S23 Ultra
Apple iPhone 15 Pro Max
Apple iPhone 15 Pro
Apple iPhone 15
Samsung Galaxy A15 5G
Samsung Galaxy A15 5G
Samsung Galaxy A05s
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Counterpoint Research. (July 11, 2024). Share of leading smartphone models sold in the United Kingdom (UK) from January 2020 to April 2024, by model [Graph]. In Statista. Retrieved July 16, 2024, from https://www.statista.com/statistics/700740/smartphone-market-share-in-the-uk-by-model/
Counterpoint Research. "Share of leading smartphone models sold in the United Kingdom (UK) from January 2020 to April 2024, by model." Chart. July 11, 2024. Statista. Accessed July 16, 2024. https://www.statista.com/statistics/700740/smartphone-market-share-in-the-uk-by-model/
Counterpoint Research. (2024). Share of leading smartphone models sold in the United Kingdom (UK) from January 2020 to April 2024, by model. Statista. Statista Inc.. Accessed: July 16, 2024. https://www.statista.com/statistics/700740/smartphone-market-share-in-the-uk-by-model/
Counterpoint Research. "Share of Leading Smartphone Models Sold in The United Kingdom (Uk) from January 2020 to April 2024, by Model." Statista, Statista Inc., 11 Jul 2024, https://www.statista.com/statistics/700740/smartphone-market-share-in-the-uk-by-model/
Counterpoint Research, Share of leading smartphone models sold in the United Kingdom (UK) from January 2020 to April 2024, by model Statista, https://www.statista.com/statistics/700740/smartphone-market-share-in-the-uk-by-model/ (last visited July 16, 2024)
Share of leading smartphone models sold in the United Kingdom (UK) from January 2020 to April 2024, by model [Graph], Counterpoint Research, July 11, 2024. [Online]. Available: https://www.statista.com/statistics/700740/smartphone-market-share-in-the-uk-by-model/